Revenue infrastructure your team can run on.

We go into your commercial stack, connect what's already there, and turn a scattered set of tools into one system your revenue team can trust.

Partners
Clay HubSpot Salesforce OpenAI Anthropic Structify Gong lemlist
Clients
F5 Altius PayPro Global Quivers EventsAir
What we actually do

Strategy is the easy part.

We engineer the infrastructure behind it. Built to last, built to scale, and built to keep running without us standing over it.

One systemCRM, enrichment, signals and reporting working as a single architecture, not a pile of disconnected tools.
Built in-houseWe build the system and procure the right tools in your name. No black boxes, no lock-in, no margin buried in the middle.
Owned with youThe system stays current as your tools, team and market move.
Scattered stack One system
medialab
CRM
Enrichment
Signals
Outreach
Data layer
Reporting
What we build

Tailored to where you actually are.

Three ways to work with us, scaled to your stage. Start with a focused build, or hand us the whole commercial system to own and run.

GTM Foundation01

Start with the core

Your core systems connected, enrichment running and outbound live. The foundation everything else is built on, right for teams that want to prove the motion before committing to a full build.

  • CRM set up and structured
  • Enrichment and data hygiene
  • Outbound sequences in production
EnrichmentCRM setupSequences
Growth Retainer02

Expand the system

The full stack in play: multi-channel motions, signal-based routing, CRM architecture and reporting. For teams that have outgrown outbound alone and want the system to run itself.

  • CRM enrichment and maintenance
  • TAM sourcing and territory planning
  • Inbound enrichment and routing
  • Signal-based outreach flows
  • Account-based motions and reporting
Full stackMulti-channelSignals
Enterprise Retainer03

The full commercial system, end to end

Series B and beyond, multi-motion and multi-region. CRM architecture, enrichment, signals, customer success motions, paid audiences and a custom data layer. We own the systems and operate them with you.

  • Custom data layer and agent builds
  • Multi-region commercial architecture
  • Paid audience management
  • Dedicated systems team
End to endMulti-regionOperated

Every revenue team is being told to run on AI. Most are still running on fragmented tools and inconsistent data that were never built to work together. A foundation that AI can actually run on is no longer optional.

Agentic infrastructure

An agent layer that runs the whole stack.

Being AI-forward is not another tool bolted on the side. It is depth across every layer of the stack, from the systems of record at the base to the agents coordinating the whole thing on top.

We build that layer in-house and wire it into what you already run, so the intelligence has somewhere solid to stand.

Built on your stackAgents work inside the tools your team already uses, not a separate product.
Owned, not rentedYou keep the logic, the data, and the keys to how it all runs.
About Nico

Built by someone who's sat in your seat.

Nico Gillard, founder of medialab Sydney, AU

Nico Gillard

Co-founder & CEO, medialab
About

After years leading sales and GTM functions across global markets, I kept running into the same problem. People who could build sophisticated systems rarely understood the commercial reality, and the people who understood the business rarely had the technical depth to build.

At medialab, I've spent years finding and building a boutique team of exactly those people. Engineers who think like operators. That's the driving force behind everything we do.

Operator
VP of Sales across APAC and North America before medialab.
Engineer
Now engineering the systems behind that growth.
Hear from our clients

From goals to growth.

They do not operate like an external agency. They embed in the team, learn the business inside out, and hold themselves accountable to the system actually working. That level of partnership is rare.

Charlotte Cailleaux
Charlotte CailleauxGrowth, EventsAir

Working with medialab was like adding a systems architect to the team. They connected our stack, structured the data, and built the foundation we needed to grow into an AI-first product company. A genuine force multiplier.

Jean-Philippe Picard
Jean-Philippe PicardCo-founder & CEO, Factory AI

medialab does not do generic setups. They mapped the build to how we actually sell and connected the whole stack cleanly. The difference was immediate: clearer handoffs, sharper targeting, and a system we can keep scaling on.

Joannie Lemay
Joannie LemayFounder, In Bloom Project
How we work

A system that adapts with you.

A revenue system is not a project you finish and walk away from. It is infrastructure that has to keep working long after launch.

Every system is mapped to your real commercial motion, not a template. The way your team sells stays the way your team sells, with the infrastructure shaped around it.

Systems drift as tools, teams and markets change. We keep yours current and accountable, so it holds up under real use rather than quietly breaking the month after handover.

The right next step surfaces inside the tools your team already lives in. Scoring and routing keep the system pointed at what matters, with less noise and fewer things slipping through.

From Series A to enterprise, the system grows as you do. We refine the models and expand the architecture so the foundation stays solid at every stage, not just the one you are in today.

Build with medialab

Let us build the system your team can run on.

Tell us where your stack stands today. We'll show you what one connected, AI-ready system looks like for your stage, and what it takes to build it.